GOT BEEF? IFL TV PARTNERS WITH THE VILLAGE BUTCHERS FOR A KNOCKOUT COLLABORATION
London, UK – 13 August 2025: IFL TV is proud to unveil a new partnership with The Village Butchers, one of the UK’s most trusted names in premium meat delivery. This collaboration brings together two proudly British heavy hitters – homegrown brands built on integrity, quality, and community, with a shared audience that values authenticity over hype.
To celebrate the partnership, The Village Butchers is offering IFL viewers 20% off all orders using the exclusive code IFL20 at www.thevillagebutchers.co.uk.
A Shared Ethos: Real People, Real Standards
Family run, born in Essex and rapidly gaining a nationwide following, The Village Butchers has carved out a reputation for premium, traceable meats delivered with care and consistency. From busy households to top-tier athletes and meal-prepping fanatics, their customers all have one thing in common — they don’t settle for second best.
With a broad and ever-evolving range that includes grass-fed steaks, lean chicken breasts, barbecue bundles, Sunday roast joints, and high-protein meat packs, The Village Butchers makes eating well effortless. Every cut is hand-selected, expertly butchered, vacuum-sealed for freshness, and delivered in fully insulated packaging — keeping the quality as high as your standards.
Whether you're dialling in your diet or just want something proper for the grill, it’s the kind of food that speaks for itself. And let’s be honest — what better way to enjoy a fight night than by sinking your teeth into a juicy ribeye while your favourite fighters square off on-screen, trading jabs with the IFL team? It's fuel for fans who take taste as seriously as they take their boxing.
From butcher’s block to doorstep, The Village Butchers delivers knockout quality — every time.
“We’re fans of IFL as much as we are fans of boxing,” said Joe Cook, co-founder of The Village Butchers.
“This partnership just fits – we share the same values when it comes to loyalty, hard work, and doing things properly. We're excited to fuel IFL viewers with the same quality we deliver to professional athletes, PTs, and everyday families.”
IFL TV: A Platform Built on Legacy
Celebrating 15 years in operation, IFL TV remains the world’s most recognisable and respected independent boxing media platform. Founded in 2010, the channel has documented every era-defining fight, champion, and promotion of the modern boxing age, trusted by fighters, promoters, and fans alike.
With over 905,000 YouTube subscribers, IFL generates more than 34 million video views every month, and reaches a global digital audience of over 100 million, and delivers content that is raw, unfiltered, and always direct from the source. In a world of inflated numbers and paid engagement, IFL’s following remains proudly 100% organic — earned, not bought.
“We’re really proud to be working with The Village Butchers,” said Kugan Cassius, Co-Founder of IFL TV.
“It’s a real business with a loyal customer base and a genuine product – no gimmicks. That’s the kind of partnership we value, and we’re excited to help them grow through our platform. The Village Butchers is a great British business that knows what its audience wants and delivers it, no fuss. That’s exactly what we aim to do at IFL. We’re excited to welcome them to the team and bring fans even closer to the action – with a little extra quality on their plates too.”
Bringing Quality to the Fight Game
The Village Butchers joins IFL TV on the frontline of boxing, helping bring coverage, stories, and energy to fans around the world – from weigh-ins to fight nights, and everything in between.
This partnership isn't just about branding – it’s about shared values, shared standards, and shared audiences. Together, IFL and The Village Butchers are raising the bar, both in the ring and in the kitchen.
ORDER NOW – EXCLUSIVE 20% OFF FOR IFL VIEWERS
Head to www.thevillagebutchers.co.uk and use code IFL20 at checkout for 20% off your next order. Freshness, flavour, and quality – delivered.