t started as a joke. A gimmick. A sideshow. “Influencer boxing” was the unwanted child of social media and combat sports—one nobody in the industry asked for and most wished would disappear. But here we are in 2025, and Misfits Boxing isn’t just surviving—it’s thriving. The very platform that once had boxing purists foaming at the mouth has packed out major arenas, racked up millions of pay-per-view buys, and built a die-hard fanbase willing to travel across continents to scream for their favourite YouTuber throwing overhand rights with all the precision of a bar brawl.